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Measures for Innovating Business Models

- An Empirical Study of German SMEs

af Oana Buliga

indgår i BestMasters serien

Measures for Innovating Business Models af Oana Buliga
Bag om Measures for Innovating Business Models

The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783658055349
  • Indbinding:
  • Paperback
  • Sideantal:
  • 74
  • Udgivet:
  • 2. april 2014
  • Udgave:
  • 2014
  • Størrelse:
  • 210x148x6 mm.
  • Vægt:
  • 1308 g.
Leveringstid: 8-11 hverdage
Forventet levering: 20. november 2024

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The literature on business model innovation mainly regards large enterprises and is not tailored to SME characteristics. Oana Buliga takes an exploratory look at whether SMEs use strategies which are mainly designed for large enterprises for innovating their business models.

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