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Measurement in Marketing

af Hans Baumgartner

indgår i Foundations and Trends (R) in Marketing serien

Measurement in Marketing af Hans Baumgartner
Bag om Measurement in Marketing

Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781680836042
  • Indbinding:
  • Paperback
  • Sideantal:
  • 136
  • Udgivet:
  • 11. december 2019
  • Størrelse:
  • 156x234x4 mm.
  • Vægt:
  • 202 g.
  • 2-3 uger.
  • 11. december 2024

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Reviews important issues related to measurement, which is indispensable for empirical research in marketing. The authors distinguish three related but distinct senses to think about measurement and based on this classification discuss issues relevant to each notion of measurement.

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