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Mathematical Models of Distribution Channels

Bag om Mathematical Models of Distribution Channels

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781441953025
  • Indbinding:
  • Paperback
  • Sideantal:
  • 568
  • Udgivet:
  • 28. oktober 2010
  • Udgave:
  • 12004
  • Størrelse:
  • 234x156x30 mm.
  • Vægt:
  • 902 g.
Leveringstid: 8-11 hverdage
Forventet levering: 21. november 2024

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Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;

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