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Masters of Advertising Copy (RLE Marketing)

Bag om Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138791145
  • Indbinding:
  • Hardback
  • Sideantal:
  • 398
  • Udgivet:
  • 22. august 2014
  • Størrelse:
  • 156x234x28 mm.
  • Vægt:
  • 612 g.
Leveringstid: 8-11 hverdage
Forventet levering: 27. november 2024

Beskrivelse af Masters of Advertising Copy (RLE Marketing)

This book collects together pieces by significant figures in American advertising, including George L. Dyer, who at the time of his death left almost no other written record of his point of view. There is a substantial introduction by the editor, which interweaves the history of advertising with the history of the era of American industrial coming-of-age, touching not only on the impact of mass-production, but also the beginnings of corporate social responsibility.

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