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Mastering Fashion Marketing

af Tim Jackson

indgår i Macmillan Master Series serien

indgår i Bloomsbury Master Series serien

Mastering Fashion Marketing af Tim Jackson
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403919021
  • Indbinding:
  • Paperback
  • Sideantal:
  • 240
  • Udgivet:
  • 22. december 2008
  • Størrelse:
  • 151x228x22 mm.
  • Vægt:
  • 608 g.
  • Ukendt - mangler pt..

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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
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This is the first book on the subject that combines contemporary marketing theory with analysis of operational marketing practice within the fashion industry. It contains the views of key practitioners and much original case study material from leading fashion organizations to provide unique insights into the reality of fashion marketing.

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