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Mass Customization

- An Exploration of European Characteristics

Bag om Mass Customization

With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783642183898
  • Indbinding:
  • Paperback
  • Sideantal:
  • 100
  • Udgivet:
  • 1. april 2011
  • Størrelse:
  • 237x158x8 mm.
  • Vægt:
  • 160 g.
  • 8-11 hverdage.
  • 15. januar 2025
Forlænget returret til d. 31. januar 2025
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Beskrivelse af Mass Customization

With only few companies having taken this promising path, the authors believe that Mass Customization and Mass Customization related marketing strategies will play an essential role in the future and prompt both market leaders and their competitors to offer customization on a large scale for a vast variety of products.

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