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Mass Advertising as Social Forecast

- A Method for Future Research

af Jib Fowles
Mass Advertising as Social Forecast af Jib Fowles
Bag om Mass Advertising as Social Forecast

Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780837185958
  • Indbinding:
  • Hardback
  • Sideantal:
  • 156
  • Udgivet:
  • 11. august 1976
  • Størrelse:
  • 140x216x12 mm.
  • Vægt:
  • 397 g.
  • 2-3 uger.
  • 2. december 2024
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Fowles asserts that the appeals of mass advertising reflect the motivational state of the targeted audience and that these motivational states anticipate socio-cultural change. From this data, he constructs a forecast of our socio-cultural state in 1980 and predicts an increasingly isolationist U.S.

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