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Marketing Tourist Destinations in Emerging Economies

- Towards Competitive and Sustainable Emerging Tourist Destinations

indgår i Palgrave Studies of Marketing in Emerging Economies serien

Marketing Tourist Destinations in Emerging Economies
Bag om Marketing Tourist Destinations in Emerging Economies

Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030837105
  • Indbinding:
  • Hardback
  • Sideantal:
  • 302
  • Udgivet:
  • 28. november 2021
  • Udgave:
  • 12022
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 585 g.
  • 8-11 hverdage.
  • 6. december 2024

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Highlighting the marketing challenges, best practices and strategies relevant to emerging economies, this book covers core topics such as image creation and branding, destination marketing during crises and pandemics, market segmentation and the travel decision making process among others.

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