Marketing to the Invisible Investor (Second Edition)
- Indbinding:
- Hardback
- Sideantal:
- 146
- Udgivet:
- 20. december 2023
- Størrelse:
- 127x14x203 mm.
- Vægt:
- 322 g.
- 2-3 uger.
- 2. december 2024
På lager
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Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Marketing to the Invisible Investor (Second Edition)
How do you reach the investor you never see? This is the question that plagues the 21st century fund manager. In a world that's moved rapidly from
face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.
face-to-face meetings and events to online contact the ways funds are marketed has changed forever. In this book, Paul Das uses his 20 plus years of financial marketing experience to show you how to navigate an investor journey that, for so many, is now entirely digital. He outlines how funds can capitalise on this new reality and use digital techniques and technologies including AI and behavioural science to reach investors and clients more effectively than ever before. Covering data collection and analysis, e-mail marketing, social media, copywriting skills, the psychology of persuasion- and lots more this book is required reading for anyone in the fund marketing sector.
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