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Marketing

- Theory, Evidence, Practice

af Byron (Professor of Marketing Science Sharp
Marketing af Byron (Professor of Marketing Science Sharp
Bag om Marketing

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780195590296
  • Indbinding:
  • Paperback
  • Sideantal:
  • 832
  • Udgivet:
  • 1. november 2017
  • Udgave:
  • 2
  • Størrelse:
  • 249x205x35 mm.
  • Vægt:
  • 1742 g.
  • Ukendt - mangler pt..

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Byron (Professor of Marketing Science Sharp

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Beskrivelse af Marketing

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

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