Marketing the Third Reich
- Persuasion, Packaging and Propaganda
- Indbinding:
- Paperback
- Sideantal:
- 290
- Udgivet:
- 21. september 2017
- Størrelse:
- 158x235x17 mm.
- Vægt:
- 460 g.
- 8-11 hverdage.
- 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Marketing the Third Reich
Political systems and ideologies express the society in which they are incubated. This book analyses how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. With obvious parallels drawn between Adolf Hitler¿s use of the living theatre of politics and today's dramaturgy, a frightening question is raised. Was Adolf Hitler ahead of his time?It will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.
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