Marketing - The Retro Revolution
- Indbinding:
- Hardback
- Sideantal:
- 272
- Udgivet:
- 7. juni 2001
- Størrelse:
- 238x161x21 mm.
- Vægt:
- 552 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Marketing - The Retro Revolution
Retro-marketing is all around us, whether it be retro-products like the neo-Beetle, retro-scapes, such as Niketown, or retro-advertising campaigns, which make the most of the advertiser's glorious heritage. This title demonstrates that retro-orientation is a harbinger of change and a revolution in marketing thinking.
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