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Bag om Marketing the Museum

Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415152938
  • Indbinding:
  • Paperback
  • Sideantal:
  • 268
  • Udgivet:
  • 26. december 1996
  • Størrelse:
  • 178x254x20 mm.
  • Vægt:
  • 498 g.
  • 8-11 hverdage.
  • 10. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing the Museum

Are the theories of marketing in any way relevant to the experience of visiting a museum? This study shows how marketing can be tailored to the needs of museums and play a useful and acceptable role in today's museums, in achieving their ultimate purpose of serving the community.

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