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Marketing Technologies

- Corporate Cultures and Technological Change

Bag om Marketing Technologies

This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415624770
  • Indbinding:
  • Hardback
  • Sideantal:
  • 208
  • Udgivet:
  • 22. august 2012
  • Størrelse:
  • 158x240x17 mm.
  • Vægt:
  • 450 g.
  • 2-4 uger.
  • 17. december 2024
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Beskrivelse af Marketing Technologies

This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.

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