Marketing Technologies
- Corporate Cultures and Technological Change
- Indbinding:
- Hardback
- Sideantal:
- 208
- Udgivet:
- 22. august 2012
- Størrelse:
- 158x240x17 mm.
- Vægt:
- 450 g.
Leveringstid:
2-4 uger
Forventet levering: 27. november 2024
Beskrivelse af Marketing Technologies
This book offers an ethnographic account of what it means and what it takes to become a competent member of the technology marketing community, through engaging with the participants' ways of making sense of socio-technical orders. The book helps the reader to understand the corporate assumptions behind technological change and unravels the construction of expectations, inclusions and exclusions around emerging technologies.
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