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Marketing Strategy for the Creative and Cultural Industries

Bag om Marketing Strategy for the Creative and Cultural Industries

This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780367419776
  • Indbinding:
  • Paperback
  • Sideantal:
  • 324
  • Udgivet:
  • 17. september 2020
  • Udgave:
  • 2
  • Størrelse:
  • 232x168x29 mm.
  • Vægt:
  • 514 g.
  • 2-3 uger.
  • 26. november 2024
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- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

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This refreshed and updated textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.

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