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Marketing Research

af Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
Marketing Research af Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin
Bag om Marketing Research

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if yoüre studying marketing research in any business or marketing course.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780170438964
  • Indbinding:
  • Paperback
  • Sideantal:
  • 648
  • Udgivet:
  • 18. juni 2020
  • Udgave:
  • 5
  • Størrelse:
  • 254x216x26 mm.
  • Vægt:
  • 1170 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi) Babin

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Beskrivelse af Marketing Research

Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if yoüre studying marketing research in any business or marketing course.

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