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Marketing Research

- Introduction to Marketing Research for Business Students

Bag om Marketing Research

This book aims to introduce Marketing Research by providing the fundamental theory of the topic in question in a clear and concise manner. It covers the basic fundamentals of Marketing Research, and moves on to discuss the Research Process, via the example of case study - The case of New Coke. We then conclude on the case study and the importance of Marketing Research & the Research process.As you will notice, our Books are written in a style and format that emulates essay writing. The aim is to familiarise you, the reader, with the format and style expected in essay writing, providing a bridge between the study material and the output you will be expected to deliver in your essay projects and essay based exams. Moreover they provide a wealth of references / bibliography, saving you valuable time that you can utilise to further enhance your work.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789925738304
  • Indbinding:
  • Paperback
  • Sideantal:
  • 28
  • Udgivet:
  • 7. december 2017
  • Størrelse:
  • 152x229x2 mm.
  • Vægt:
  • 54 g.
  • 8-11 hverdage.
  • 9. december 2024
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Beskrivelse af Marketing Research

This book aims to introduce Marketing Research by providing the fundamental theory of the topic in question in a clear and concise manner. It covers the basic fundamentals of Marketing Research, and moves on to discuss the Research Process, via the example of case study - The case of New Coke. We then conclude on the case study and the importance of Marketing Research & the Research process.As you will notice, our Books are written in a style and format that emulates essay writing. The aim is to familiarise you, the reader, with the format and style expected in essay writing, providing a bridge between the study material and the output you will be expected to deliver in your essay projects and essay based exams. Moreover they provide a wealth of references / bibliography, saving you valuable time that you can utilise to further enhance your work.

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