Marketing Professional Services
- Indbinding:
- Paperback
- Sideantal:
- 176
- Udgivet:
- 24. august 1998
- Størrelse:
- 161x235x10 mm.
- Vægt:
- 292 g.
Leveringstid:
2-4 uger
Forventet levering: 28. november 2024
Beskrivelse af Marketing Professional Services
A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.
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