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Marketing Professional Services

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A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750641272
  • Indbinding:
  • Paperback
  • Sideantal:
  • 176
  • Udgivet:
  • 24. august 1998
  • Størrelse:
  • 161x235x10 mm.
  • Vægt:
  • 292 g.
  • 2-4 uger.
  • 17. december 2024
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Beskrivelse af Marketing Professional Services

A practical introduction to business planning, marketing and selling skills for those in the professional services sector, this book is for professionals who have to sell to professionals. It provides a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations.

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