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Marketing Planning for the Pharmaceutical Industry

Bag om Marketing Planning for the Pharmaceutical Industry

The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566081125
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 19. april 1999
  • Udgave:
  • 2
  • Størrelse:
  • 209x300x17 mm.
  • Vægt:
  • 470 g.
  • 2-4 uger.
  • 1. marts 2025
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The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

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