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Marketing Planning for the Pharmaceutical Industry

af John Lidstone
Marketing Planning for the Pharmaceutical Industry af John Lidstone
Bag om Marketing Planning for the Pharmaceutical Industry

The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780566081125
  • Indbinding:
  • Hardback
  • Sideantal:
  • 168
  • Udgivet:
  • 19. april 1999
  • Udgave:
  • 2
  • Størrelse:
  • 209x300x17 mm.
  • Vægt:
  • 470 g.
Leveringstid: 2-4 uger
Forventet levering: 13. november 2024

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The marketing planning system described in the second edition of this book has been designed to enable marketing and product executives in the pharmaceutical industry to produce a plan which serves as a dynamic management tool.

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