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Marketing Perspectives on Phygitalization

Marketing Perspectives on Phygitalization
Bag om Marketing Perspectives on Phygitalization

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781774918463
  • Indbinding:
  • Hardback
  • Sideantal:
  • 354
  • Udgivet:
  • 13. marts 2025
  • Størrelse:
  • 156x234x0 mm.
  • Kan forudbestilles.
  • 13. marts 2025
  • Bogen kan først forudbestilles 2 måneder før udgivelsesdatoen

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing Perspectives on Phygitalization

Examines the opportunities and challenges presented by phygitalization and highlights strategies companies in different industries can use to leverage its full potential. Discusses the multifaceted nature of phygital marketing and provides valuable insights into how businesses can navigate this evolving landscape.

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