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Marketing of Engineering Consultancy Services

- A Global Perspective

af Pradeep Kumar Chatterjee
Marketing of Engineering Consultancy Services af Pradeep Kumar Chatterjee
Bag om Marketing of Engineering Consultancy Services

As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780791861837
  • Indbinding:
  • Paperback
  • Sideantal:
  • 136
  • Udgivet:
  • 30. marts 2019
  • Størrelse:
  • 152x229x0 mm.
  • Vægt:
  • 200 g.
  • 8-11 hverdage.
  • 5. december 2024
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As the global economy and society undergoes a tectonic shift to post-industrial information society with knowledge capital as its new resource, marketing of services is concurrently experiencing a paradigm shift. This book blends the authors' decades of experience in the engineering consultancy service industry with scholarly excellence.

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