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Marketing Metaphors and Metamorphosis

af P. Kitchen
Marketing Metaphors and Metamorphosis af P. Kitchen
Bag om Marketing Metaphors and Metamorphosis

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349547098
  • Indbinding:
  • Paperback
  • Sideantal:
  • 227
  • Udgivet:
  • 1. januar 2008
  • Udgave:
  • 2008
  • Størrelse:
  • 140x14x216 mm.
  • Vægt:
  • 318 g.
  • 8-11 hverdage.
  • 28. november 2024
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Beskrivelse af Marketing Metaphors and Metamorphosis

Metaphors are widely used within marketing literature, yet so far have remained unacknowledged. This book aims to redress that omission. Such widely known topics such as globalization of markets, viral marketing and many others are in fact metaphors; moreover, marketing itself may be a metaphor, underlying many exchanges and relationships.

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