Marketing Management
- Indbinding:
- Hardback
- Sideantal:
- 308
- Udgivet:
- 1. april 2023
- Størrelse:
- 175x21x250 mm.
- Vægt:
- 716 g.
- 2-3 uger.
- 26. november 2024
På lager
Normalpris
Abonnementspris
- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding
Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.
Beskrivelse af Marketing Management
The book is focused on the intersection of
innovation, creativity, and marketing
management. It presents the latest research
on these topics, and is unique in that it
brings together the perspectives of both
innovation and creativity scholars. The
book aims to provide insights and strategies
for effectively applying innovation and
creativity concepts to marketing management. It is a valuable resource
for anyone interested in staying up-to-date with the latest
developments in these fields.
innovation, creativity, and marketing
management. It presents the latest research
on these topics, and is unique in that it
brings together the perspectives of both
innovation and creativity scholars. The
book aims to provide insights and strategies
for effectively applying innovation and
creativity concepts to marketing management. It is a valuable resource
for anyone interested in staying up-to-date with the latest
developments in these fields.
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