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Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

af George (Umea Univ Tesar, Jan (Umea Univ Bodin
Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing af George (Umea Univ Tesar
Bag om Marketing Management In Geographically Remote Industrial Clusters: Implications For Business-to-consumer Marketing

Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9789814383059
  • Indbinding:
  • Hardback
  • Sideantal:
  • 528
  • Udgivet:
  • 22. januar 2013
  • Størrelse:
  • 159x234x32 mm.
  • Vægt:
  • 894 g.
  • 8-11 hverdage.
  • 12. december 2024
Forlænget returret til d. 31. januar 2025

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Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.

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