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Marketing Logistics

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Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750652247
  • Indbinding:
  • Paperback
  • Sideantal:
  • 172
  • Udgivet:
  • 9. maj 2003
  • Udgave:
  • 2
  • Størrelse:
  • 156x230x9 mm.
  • Vægt:
  • 278 g.
  • 8-11 hverdage.
  • 14. januar 2025
Forlænget returret til d. 31. januar 2025
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Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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