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Marketing Logistics

af Martin Christopher
Marketing Logistics af Martin Christopher
Bag om Marketing Logistics

Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750652247
  • Indbinding:
  • Paperback
  • Sideantal:
  • 172
  • Udgivet:
  • 9. maj 2003
  • Udgave:
  • 2
  • Størrelse:
  • 156x230x9 mm.
  • Vægt:
  • 278 g.
  • 8-11 hverdage.
  • 2. december 2024

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Marketing Logistics

Business organizations view the supply chain as a whole as the vehicle by which competitive advantage is achieved. This work incorporates customer service element, and contains a range of industry examples offering practical insight. It uses 'mini-cases' and vignettes to illustrate the key messages in each chapter and bring the theory to life.

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