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Marketing Lessons from the Grateful Dead

- What Every Business Can Learn from the Most Iconic Band in History

af David Meerman Scott
Marketing Lessons from the Grateful Dead af David Meerman Scott
Bag om Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780470900529
  • Indbinding:
  • Hardback
  • Sideantal:
  • 192
  • Udgivet:
  • 20. august 2010
  • Størrelse:
  • 136x187x18 mm.
  • Vægt:
  • 264 g.
  • 8-11 hverdage.
  • 9. december 2024
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The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales.

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