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Marketing Leadership in Government

- Communicating Responsiveness, Leadership and Credibility

af Edward Elder

indgår i Palgrave Studies in Political Marketing and Management serien

Marketing Leadership in Government af Edward Elder
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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349949182
  • Indbinding:
  • Hardback
  • Sideantal:
  • 148
  • Udgivet:
  • 26. Juli 2016
  • Udgave:
  • 12016
  • Størrelse:
  • 148x210x11 mm.
  • Vægt:
  • 454 g.
Leveringstid: 8-11 hverdage
Forventet levering: 5. Oktober 2024

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This book explores how contemporary governing leaders can overcome the typical trend of losing a public support in power by following more effective communication strategies.

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