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Marketing in Travel and Tourism

Bag om Marketing in Travel and Tourism

Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750686938
  • Indbinding:
  • Paperback
  • Sideantal:
  • 528
  • Udgivet:
  • 20. marts 2009
  • Udgave:
  • 4
  • Størrelse:
  • 199x269x30 mm.
  • Vægt:
  • 1272 g.
  • Ukendt - mangler pt..

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Intends to guide and support readers through the complexities of tourism marketing in the 21st C. This title sets out explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of applications practised in the modern visitor economy.

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