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Marketing in the Tourism Industry (RLE Tourism)

- The Promotion of Destination Regions

indgår i Routledge Library Editions: Tourism serien

Marketing in the Tourism Industry (RLE Tourism)
Bag om Marketing in the Tourism Industry (RLE Tourism)

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415812719
  • Indbinding:
  • Hardback
  • Sideantal:
  • 260
  • Udgivet:
  • 5. december 2012
  • Størrelse:
  • 174x246x0 mm.
  • Vægt:
  • 650 g.
  • 2-4 uger.
  • 18. december 2024
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This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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