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Marketing in the Emerging Markets of Central and Eastern Europe

- The Balkans

af Marin Marinov
Marketing in the Emerging Markets of Central and Eastern Europe af Marin Marinov
Bag om Marketing in the Emerging Markets of Central and Eastern Europe

The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781403947505
  • Indbinding:
  • Hardback
  • Sideantal:
  • 160
  • Udgivet:
  • 7. juni 2005
  • Størrelse:
  • 140x216x14 mm.
  • Vægt:
  • 375 g.
Leveringstid: 8-11 hverdage
Forventet levering: 28. november 2024

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The radical changes in Central and Eastern Europe (CEE) have brought about changes in marketing in the region, with CEE countries adopting a variety of market orientations. This book addresses this variety and presents an updated picture of the way marketing is done throughout the region.

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