De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Marketing in the Dark

Marketing in the Dark

- How Multinational Brands Communicate in the Media Dark Regions of Developing Countries

af Jonathan (The Bartlett School of Architecture University College London UK) Hill
Marketing in the Dark af Jonathan (The Bartlett School of Architecture University College London UK) Hill
Bag om Marketing in the Dark

The communication techniques used by people and organisations have changed beyond recognition in barely two decades. For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers. This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world's "media dark regions" with an emphasis on Unilever's Project Shakti in India.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9781482882087
  • Indbinding:
  • Paperback
  • Sideantal:
  • 170
  • Udgivet:
  • 17. december 2018
  • Størrelse:
  • 229x152x10 mm.
  • Vægt:
  • 259 g.
  • 8-11 hverdage.
  • 30. november 2024

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Jonathan (The Bartlett School of Architecture University College London UK) Hill

Vis alle bøger af Jonathan (The Bartlett School of Architecture University College London UK) Hill

Beskrivelse af Marketing in the Dark

The communication techniques used by people and organisations have changed beyond recognition in barely two decades.
For many, it is difficult to imagine a world without the internet, social media and smartphones. As a result, marketers have been presented with a profusion of technology to target customers.

This research study looks at the markedly different communications landscape in developing nations, where multinationals cannot assume the availability of modern-day marketing communications tools, basic infrastructure, or that consumers are literate. Marketing in the Dark examines the methods used to reach consumers in the world's "media dark regions" with an emphasis on Unilever's Project Shakti in India.

Brugerbedømmelser af Marketing in the Dark



Andre købte også..
Find lignende bøger
Bogen Marketing in the Dark findes i følgende kategorier: