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Marketing in Perspective (RLE Marketing)

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This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ΓÇô productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ΓÇô both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138980471
  • Indbinding:
  • Paperback
  • Sideantal:
  • 252
  • Udgivet:
  • 26. november 2015
  • Størrelse:
  • 156x234x13 mm.
  • Vægt:
  • 453 g.
  • 8-11 hverdage.
  • 27. november 2024

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Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing in Perspective (RLE Marketing)

This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of three interrelated ingredients ΓÇô productivity, integration and creativity, for success in an increasingly demanding and cost-effective environment. Each chapter reviews marketing concepts, theories and methods ΓÇô both recent and well-established and each chapter can be read on its own in response to a specific problem. As well as an extensive bibliography, the volume contains useful case-studies.

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