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Marketing in Healthcare

Marketing in Healthcareaf Deepika Kanyal
Bag om Marketing in Healthcare

Marketing in healthcare involves the strategic promotion of medical services, products, and facilities to patients, healthcare professionals, and the general public. It aims to create awareness, educate, and influence decision-making in the healthcare sector. This can encompass various strategies such as digital marketing, content creation, community engagement, and advertising to build trust, enhance patient experiences, and drive positive health outcomes. However, ethical considerations are crucial due to the sensitive nature of healthcare, requiring marketers to balance the promotion of services with the best interests of patients and ethical standards.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9786205525302
  • Indbinding:
  • Paperback
  • Sideantal:
  • 124
  • Udgivet:
  • 14. september 2023
  • Størrelse:
  • 150x8x220 mm.
  • Vægt:
  • 203 g.
  • 2-3 uger.
  • 16. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing in Healthcare

Marketing in healthcare involves the strategic promotion of medical services, products, and facilities to patients, healthcare professionals, and the general public. It aims to create awareness, educate, and influence decision-making in the healthcare sector. This can encompass various strategies such as digital marketing, content creation, community engagement, and advertising to build trust, enhance patient experiences, and drive positive health outcomes. However, ethical considerations are crucial due to the sensitive nature of healthcare, requiring marketers to balance the promotion of services with the best interests of patients and ethical standards.

Brugerbedømmelser af Marketing in Healthcare