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Marketing in Healthcare-Related Industries

af Robert E. Hinson
Marketing in Healthcare-Related Industries af Robert E. Hinson
Bag om Marketing in Healthcare-Related Industries

Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781648021077
  • Indbinding:
  • Hardback
  • Sideantal:
  • 286
  • Udgivet:
  • 30. juli 2020
  • Størrelse:
  • 240x165x25 mm.
  • Vægt:
  • 598 g.
  • 2-3 uger.
  • 10. december 2024
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Captures the concepts and complexities of marketing healthcare in today's environment. The book provides detailed conceptual and practical insights that will be of great benefit to healthcare scholars and practitioners. Topics have been carefully selected to provide wide coverage and are illustrated by mini-cases.

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