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Marketing in Context

- Setting the Scene

af Chris Hackley
Marketing in Context af Chris Hackley
Bag om Marketing in Context

The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781349452033
  • Indbinding:
  • Paperback
  • Sideantal:
  • 230
  • Udgivet:
  • 1. januar 2013
  • Udgave:
  • 12013
  • Størrelse:
  • 141x215x18 mm.
  • Vægt:
  • 324 g.
  • 8-11 hverdage.
  • 7. december 2024
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The best marketing doesn't just focus on the individual psychology of the consumer, it operates at a cultural level. It frames choices so that the consumer isn't aware their buying decisions are being influenced. Hackley shows how marketing must set the scene and identify the broader cultural context to successfully influence consumers.

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