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Marketing in a Digital World

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Marketing in a Digital World
Bag om Marketing in a Digital World

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781787563407
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 19. september 2019
  • Størrelse:
  • 237x159x14 mm.
  • Vægt:
  • 478 g.
  • 8-11 hverdage.
  • 7. december 2024
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Beskrivelse af Marketing in a Digital World

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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