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Marketing in a Digital World

indgår i Review of Marketing Research serien

Marketing in a Digital World
Bag om Marketing in a Digital World

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781787563407
  • Indbinding:
  • Hardback
  • Sideantal:
  • 248
  • Udgivet:
  • 19. september 2019
  • Størrelse:
  • 237x159x14 mm.
  • Vægt:
  • 478 g.
  • 8-11 hverdage.
  • 17. januar 2025
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Beskrivelse af Marketing in a Digital World

Marketing in a Digital World consists of nine essays on how the digital revolution has affected marketing theory and practice. Leading marketing scholars, including several editors of premier academic journals, provide fresh insights for both scholars and managers seeking to enhance their understanding of marketing in a digital world.

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