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Marketing for Tourism and Hospitality

- Collaboration, Technology and Experiences

Bag om Marketing for Tourism and Hospitality

Thisis an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offersa clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781138121294
  • Indbinding:
  • Paperback
  • Sideantal:
  • 620
  • Udgivet:
  • 21. marts 2019
  • Størrelse:
  • 245x190x29 mm.
  • Vægt:
  • 1466 g.
  • 4-7 hverdage.
  • 26. februar 2025
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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing for Tourism and Hospitality

Thisis an accessible resource preparing students for the challenges of tourism and hospitality marketing globally. It offersa clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material.

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