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Marketing for Scientists

- How to Shine in Tough Times

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Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781597269940
  • Indbinding:
  • Paperback
  • Sideantal:
  • 248
  • Udgivet:
  • 15. november 2011
  • Størrelse:
  • 154x227x14 mm.
  • Vægt:
  • 348 g.
  • Ukendt - mangler pt..

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing for Scientists

Provides detailed advice about how to land a good scientist job, win funding, and shape the public debate. This title argues that marketing is a critical component of the modern scientific endeavour, not only advancing personal careers but also society's knowledge. It approaches marketing as a science in itself.

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