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Marketing for Cultural Organizations

- New Strategies for Attracting Audiences - third edition

af Bonita M. (Lycoming College Kolb
Marketing for Cultural Organizations af Bonita M. (Lycoming College Kolb
Bag om Marketing for Cultural Organizations

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780415626958
  • Indbinding:
  • Hardback
  • Sideantal:
  • 200
  • Udgivet:
  • 25. juni 2013
  • Størrelse:
  • 152x229x18 mm.
  • Vægt:
  • 530 g.
  • 8-11 hverdage.
  • 22. november 2024
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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer.

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