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Marketing for Cultural Organisations

- New strategies for attracting audiences to classical music , dance, museums, theatre and opera.

af Bonita (Lycoming College) Kolb
Marketing for Cultural Organisations af Bonita (Lycoming College) Kolb
Bag om Marketing for Cultural Organisations

Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781844802135
  • Indbinding:
  • Paperback
  • Sideantal:
  • 234
  • Udgivet:
  • 18. november 2004
  • Udgave:
  • 2
  • Størrelse:
  • 189x246x13 mm.
  • Vægt:
  • 484 g.
  • 2-4 uger.
  • 8. februar 2025
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Cultural organisations have long been protected from the harsh realities of the marketplace by relying on wealthy patrons or public subsidies. But as these sources of finance become more scarce they now find that they have to compete for an audience. This book describes the new competitive environment in which cultural organisations now operate.

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