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Marketing Financial Services

Bag om Marketing Financial Services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750622479
  • Indbinding:
  • Paperback
  • Sideantal:
  • 416
  • Udgivet:
  • 20. oktober 1995
  • Udgave:
  • 2
  • Størrelse:
  • 246x191x30 mm.
  • Vægt:
  • 808 g.
  • 8-11 hverdage.
  • 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Adgang til 70.000+ titler
- Ingen binding

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Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing Financial Services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

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