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Marketing Financial Services

af Mike Wright
Marketing Financial Services af Mike Wright
Bag om Marketing Financial Services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750622479
  • Indbinding:
  • Paperback
  • Sideantal:
  • 416
  • Udgivet:
  • 20. oktober 1995
  • Udgave:
  • 2
  • Størrelse:
  • 246x191x30 mm.
  • Vægt:
  • 808 g.
  • 8-11 hverdage.
  • 21. november 2024
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- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
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Beskrivelse af Marketing Financial Services

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. It includes chapters which cover topics such as credit cards and customer care. Combining analysis of principles, concepts and techniques with advice, it is useful for students on degree and postgraduate courses.

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