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Marketing Fashion

- A Global Perspective

af Penny Gill
Marketing Fashion af Penny Gill
Bag om Marketing Fashion

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781609010782
  • Indbinding:
  • Paperback
  • Sideantal:
  • 528
  • Udgivet:
  • 24. juli 2012
  • Størrelse:
  • 200x255x34 mm.
  • Vægt:
  • 1396 g.
  • 8-11 hverdage.
  • 26. november 2024
På lager

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Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Penny Gill

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Beskrivelse af Marketing Fashion

The first text to engagingly present marketing theories and practices as they specifically relate to apparel, home goods and other design-driven products. It covers classic marketing theories and practices as they relate to design, topics such as market segmentation and market research and contemporary issues such as ethics and sustainability.

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