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Marketing Decisions Under Uncertainty

af Dung Nguyen

indgår i International Series in Quantitative Marketing serien

Marketing Decisions Under Uncertainty af Dung Nguyen
Bag om Marketing Decisions Under Uncertainty

Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780792399643
  • Indbinding:
  • Hardback
  • Sideantal:
  • 315
  • Udgivet:
  • 1. august 1997
  • Udgave:
  • 1997
  • Størrelse:
  • 234x156x20 mm.
  • Vægt:
  • 1440 g.
  • 8-11 hverdage.
  • 21. november 2024

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Addresses marketing decisions under stochastic conditions in a unified framework within which potential interactions among the firm's marketing efforts may take place. This book begins with static, stochastic formulations of individual marketing decisions for single-product, competitive firms and formal results are presented and analyzed.

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