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Marketing de Guerrilla

Bag om Marketing de Guerrilla

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following: The fastest-growing markets for the 21st century, with suggestions on how to reach them. Special strategies for forming strategic marketing alliances with other businesses. The latest tactics for independent contractors & those who do business on the telephone. Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow. Management lessons for the entrepreneur in the 21st century.

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  • Sprog:
  • Spansk
  • ISBN:
  • 9781600375125
  • Indbinding:
  • Paperback
  • Sideantal:
  • 432
  • Udgivet:
  • 1. februar 2009
  • Størrelse:
  • 152x25x229 mm.
  • Vægt:
  • 697 g.
  • 8-11 hverdage.
  • 20. november 2024
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Beskrivelse af Marketing de Guerrilla

When GUERRILLA MARKETING was first published in 1983, Jay Levinson was considered a pioneer with his unique "take no prisoners" approach to marketing, oriented to owners of small & medium-sized companies. Almost 20 years & 1,000,000 copies later, GUERRILLA MARKETING is now considered the Marketing Bible & the consulting book for entrepreneurs. Full of scores of solid guerrilla marketing weapons as well as invaluable business recommendations for today's marketers, this completely revised & expanded edition (Spanish version), identifies the following:
The fastest-growing markets for the 21st century, with suggestions on how to reach them.
Special strategies for forming strategic marketing alliances with other businesses.
The latest tactics for independent contractors & those who do business on the telephone.
Up-to-date information on the Internet & other technologies that help the guerrilla entrepreneur choose the proper business & make it grow.
Management lessons for the entrepreneur in the 21st century.

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