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Marketing Communications Management

af Paul Copley
Marketing Communications Management af Paul Copley
Bag om Marketing Communications Management

Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750652940
  • Indbinding:
  • Paperback
  • Sideantal:
  • 456
  • Udgivet:
  • 23. september 2004
  • Størrelse:
  • 211x280x28 mm.
  • Vægt:
  • 1244 g.
  • 8-11 hverdage.
  • 13. december 2024
På lager
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

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