De Aller-Bedste Bøger - over 12 mio. danske og engelske bøger
Levering: 1 - 2 hverdage
Hjælp
Login
  1. Forside
  2. Bøger
  3. Business og læring
  4. Marketing
  5. Marketing Communications Management

Marketing Communications Management

af Paul Copley
Marketing Communications Management af Paul Copley
Bag om Marketing Communications Management

Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

Vis mere
  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750652940
  • Indbinding:
  • Paperback
  • Sideantal:
  • 456
  • Udgivet:
  • 23. september 2004
  • Størrelse:
  • 211x280x28 mm.
  • Vægt:
  • 1244 g.
  • 8-11 hverdage.
  • 26. november 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Bag om Paul Copley

Vis alle bøger af Paul Copley

Beskrivelse af Marketing Communications Management

Reflects on the prime issues in integrated marketing communications. This work addresses strategic and critical issues that dovetail with the interest in marketing communications as reflected in the media, with emphasis given to advertising and sponsorship. It also includes sample exam questions, 'stop points', vignettes, and case studies.

Brugerbedømmelser af Marketing Communications Management



Andre købte også..
Find lignende bøger
Bogen Marketing Communications Management findes i følgende kategorier: