Marketing Communications Management
- Analysis, Planning, Implementation
- Indbinding:
- Paperback
- Sideantal:
- 480
- Udgivet:
- 24. september 2014
- Udgave:
- 2
- Størrelse:
- 197x265x22 mm.
- Vægt:
- 890 g.
Leveringstid:
Ukendt - mangler pt.
Beskrivelse af Marketing Communications Management
'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School
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