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Marketing Communications Management

- Analysis, Planning, Implementation

af Paul Copley
Marketing Communications Management af Paul Copley
Bag om Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780857027870
  • Indbinding:
  • Paperback
  • Sideantal:
  • 480
  • Udgivet:
  • 24. september 2014
  • Udgave:
  • 2
  • Størrelse:
  • 197x265x22 mm.
  • Vægt:
  • 890 g.
  • Ukendt - mangler pt..
Forlænget returret til d. 31. januar 2025

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- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

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Beskrivelse af Marketing Communications Management

'First rate and comprehensive. This book has got it just right: a rich blend of academic underpinning and practical examples in a very readable style. You are encouraged to participate in the almost distance-learning approach and via the innovative and thought provoking "stop-points" - Martin Evans, Senior Fellow, Cardiff Business School

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