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Marketing Communications and Brand Development in Emerging Economies Volume I

- Contemporary and Future Perspectives

indgår i Palgrave Studies of Marketing in Emerging Economies serien

Marketing Communications and Brand Development in Emerging Economies Volume I
Bag om Marketing Communications and Brand Development in Emerging Economies Volume I

Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030886776
  • Indbinding:
  • Hardback
  • Sideantal:
  • 311
  • Udgivet:
  • 5. maj 2022
  • Udgave:
  • 12022
  • Størrelse:
  • 148x210x0 mm.
  • Vægt:
  • 570 g.
  • 2-3 uger.
  • 25. november 2024

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Advances in technology and changes in consumer buying patterns have forced businesses to alter their traditional marketing approach to incorporate contemporary ideologies that will drive customer satisfaction, meet societal expectations, and boost business performance for competitive advantage.

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