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Marketing Channels and Supply Chain Networks in North America

- A Historical Analysis

af Robert D. Tamilia

indgår i SpringerBriefs in Business serien

Marketing Channels and Supply Chain Networks in North America af Robert D. Tamilia
Bag om Marketing Channels and Supply Chain Networks in North America

This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9783030448691
  • Indbinding:
  • Paperback
  • Sideantal:
  • 67
  • Udgivet:
  • 10. april 2020
  • Udgave:
  • 12020
  • Størrelse:
  • 155x235x0 mm.
  • Vægt:
  • 454 g.
  • 8-11 hverdage.
  • 12. februar 2025
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This book provides a rare historical analysis on the development and importance of marketing channels to Supply Chain Management (SCM) in Northern America. A general overview of developments in marketing channels will help the reader understand what changes occurred and how some of these changes impacted marketing education and practice.

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