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Marketing Briefs

Bag om Marketing Briefs

Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750662000
  • Indbinding:
  • Paperback
  • Sideantal:
  • 376
  • Udgivet:
  • 30. Juni 2004
  • Udgave:
  • 2
  • Størrelse:
  • 189x246x22 mm.
  • Vægt:
  • 738 g.
  • 2-4 uger.
  • 10. Oktober 2024
På lager

Normalpris

Abonnementspris

- Rabat på køb af fysiske bøger
- 1 valgfrit digitalt ugeblad
- 20 timers lytning og læsning
- Adgang til 70.000+ titler
- Ingen binding

Abonnementet koster 75 kr./md.
Ingen binding og kan opsiges når som helst.

Beskrivelse af Marketing Briefs

Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

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