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Marketing Briefs

Bag om Marketing Briefs

Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9780750662000
  • Indbinding:
  • Paperback
  • Sideantal:
  • 376
  • Udgivet:
  • 30. juni 2004
  • Udgave:
  • 2
  • Størrelse:
  • 189x246x22 mm.
  • Vægt:
  • 738 g.
Leveringstid: 2-4 uger
Forventet levering: 29. november 2024

Beskrivelse af Marketing Briefs

Gives marketing students the collection of overviews of various key concepts in the subject. This text is organized into short chapters, each including: core definitions; a bulleted key point overview; explanation of the concept and primary issues; illustrative examples; and, a selection of examination style case, essay and applied questions.

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