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Marketing Big Oil: Brand Lessons from the World's Largest Companies

af M. Robinson
Marketing Big Oil: Brand Lessons from the World's Largest Companies af M. Robinson
Bag om Marketing Big Oil: Brand Lessons from the World's Largest Companies

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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  • Sprog:
  • Engelsk
  • ISBN:
  • 9781137389169
  • Indbinding:
  • Hardback
  • Sideantal:
  • 153
  • Udgivet:
  • 4. juli 2014
  • Størrelse:
  • 224x144x16 mm.
  • Vægt:
  • 326 g.
  • 8-11 hverdage.
  • 16. december 2024
Forlænget returret til d. 31. januar 2025

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Beskrivelse af Marketing Big Oil: Brand Lessons from the World's Largest Companies

Marketing Big Oil begins with an historical perspective looking at how Big Oil came to be and then analyzes the marketing and corporate branding programs of these oil titans to demonstrate what does and doesn't work, showing us how even the largest companies sometimes fail to get their message across.

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